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The economics of marketing the apricot crop and measuring marketing efficiency and the factors affecting it in Salah al-Din - Al-Alam District as a model for the 2022 production season

    Author

    • Firas Ibrahim Rahim

    Department of Economics and Agricultural, College of Agricultural, University of Tikrit, Tikrit, Iraq.

,

Document Type : Research Paper

10.58928/ku24.15101
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Abstract

The high marketing margin and low marketing efficiency of apricots in Salah al-Din Governorate was the main goal of studying this crop, as well as estimating marketing costs and measuring marketing efficiency. A random sample was chosen in this research, consisting of (75) farmers in Al-Alam District, and the total number was (22) Questionnaire., and retail stores (46). The results showed that the retailer’s profits came in first place, reaching on average for the year (2022) about (296.900) dinars. The results also showed the total production costs per dunum and per ton for the apricot crop (389.000, 572.000) dinars respectively, and marketing efficiency was measured in the study area. The study showed poor performance of the marketing system for the apricot crop along the marketing channels, which is low when compared with the marketing systems of the rest of the countries of the world. The most important variables affecting marketing efficiency, as the results that could be obtained indicate that the linear formula The independent variables are the best according to economic and statistical standards, and it can be noted that (the costs of boxes and packing bags, the costs of packing and loading, the costs of transportation, and the distance of the marketing center) are linked to the amount of marketing efficiency in an inverse relationship. Either production costs and the variable of experience in agriculture are linked to a direct relationship with the amount of marketing efficiency, and this is consistent with the logic of economic theory. This study continued to open new wholesale outlets and expand wholesale offices, as the study showed that there is scarcity and scarcity in wholesale markets, and this in turn leads to many wholesalers monopolizing apricot fruits and selling them at prices that suit them.

Keywords

  • Key Words: Marketing economics
  • influencing factors
  • Marketing efficiency

Main Subjects

  • Economics, agricultural extension and rural development
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References
[1]Omar, Ahmed Muhammad, 1992, Contemporary Agricultural Extension, Egypt Scientific Services, Cairo, Egypt.
[2]Al-Nimrawi, Khalil Hamadi Musleh and Al-Lahibi Firas Ibrahim Arhaim (2022) Marketing fish from pond farms in Salah al-Din Governorate for the 2022 production season (Tikrit District as an applied model) Master’s thesis, Department of Economics and Agricultural Extension, College of Agriculture, University of Tikrit.
[3]Uzzman.R., 2013, Marketing Efficiency of Board Rice in some selected Areas of Dinjapur District, Bangladish , Bangala , Athesis of Master Department of Agribusiness and Marketing . Sher-E, Bangala Agricultural University
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[10]Al-Lahibi, Firas Ibrahim Arhim (2021) The economics of marketing the wheat crop in Iraq for the 2018 production season (Salah al-Din Governorate as a model) PhD thesis, Department of Agricultural Economics and Extension, College of Agriculture, University of Tikrit.
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[17]Firas Ibrahim Rahim1, Abdullah, M. K., & Madlul, N. S. (2023). The Economics of Marketing the Cucumber Crop in Salah al-Din Gover-norate, Tikrit district, as a model for The Summer Production Season 2021.
 [18]Al-Faraji, Sari Hussein Najm, Musleh and Al-Lahibi Firas Ibrahim Arhaim (2022) Study of the economics of marketing the grape crop in Salah al-Din Governorate - Dujail District as a model for the 2021 agricultural season. Master's thesis, Department of Agricultural Economics and Extension, College of Agriculture, Tikrit University
 [19]Khalil, Sarah Muhammad and Hassan Thamer Zanzel (2018) Marketing apple and grape crops in Salah al-Din Governorate for the 2017 production season, Al-Alam district as a model. Master’s thesis, Department of Agricultural Economics and Extension, College of Agriculture, Tikrit University.
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Kirkuk University Journal for Agricultural Sciences (KUJAS)
Volume 15, Issue 1
March 2024
Page 1-9
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  • Article View: 752
  • PDF Download: 382

APA

Rahim, F. (2024). The economics of marketing the apricot crop and measuring marketing efficiency and the factors affecting it in Salah al-Din - Al-Alam District as a model for the 2022 production season. Kirkuk University Journal for Agricultural Sciences (KUJAS), 15(1), 1-9. doi: 10.58928/ku24.15101

MLA

Firas Ibrahim Rahim. "The economics of marketing the apricot crop and measuring marketing efficiency and the factors affecting it in Salah al-Din - Al-Alam District as a model for the 2022 production season". Kirkuk University Journal for Agricultural Sciences (KUJAS), 15, 1, 2024, 1-9. doi: 10.58928/ku24.15101

HARVARD

Rahim, F. (2024). 'The economics of marketing the apricot crop and measuring marketing efficiency and the factors affecting it in Salah al-Din - Al-Alam District as a model for the 2022 production season', Kirkuk University Journal for Agricultural Sciences (KUJAS), 15(1), pp. 1-9. doi: 10.58928/ku24.15101

VANCOUVER

Rahim, F. The economics of marketing the apricot crop and measuring marketing efficiency and the factors affecting it in Salah al-Din - Al-Alam District as a model for the 2022 production season. Kirkuk University Journal for Agricultural Sciences (KUJAS), 2024; 15(1): 1-9. doi: 10.58928/ku24.15101

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